As HomeToGo’s sponsorship of 1. FC Union Berlin kicked off, we led a months-long creative collaboration that brought both brands together on and off the pitch.

From launch-day stadium LED banners to a campaign video, every touchpoint was crafted with Union’s loyal fanbase in mind. I also conceptualized and coordinated a Union-branded stay, a unique, bookable stadium-view experience, starting from a SketchUp concept to a real, fan-ready space.

Balancing brand presence with authenticity to Union’s fan culture meant close cross-team collaboration, fast turnarounds, and a deep respect for the club's identity.